Word: fashion
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Dates: during 1970-1979
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Reporter-Researcher Sara Medina, who helped report the cover story, and Nancy Griffin, who wrote the section on cold-weather fashions, wage their battles to keep warm in New York City apartments. "Undershirts are the answer," advises Griffin. Medina has found a radical solution to the high cost of fuel. Says she: "We don't use the stuff." For the past six winters, Medina and her husband have made do with the 60° to 65° provided by a fireplace, southern exposed windows, weather stripping and heat from surrounding apartments. Says she: "We discovered the layered look...
...says Madison Draftsman Dan Greco, who describes himself as a "lay expert" in conservation. On Block Island, R.I., where the last sizable stands of trees were cut and sent up the chimney decades ago, some residents are experimenting with drying and burning peat. Mantle kerosene lamps are in fashion through the Northeast: not only is their light soft and pleasant, but the heat they radiate is equal to almost half that of a small electric space heater...
...York's high-fashion circles, it is known as Chilly Chic. In less trendy zones, people call it common-sense clothing. Either way, fear of goose bumps has struck: like squirrels gathering nuts, Americans are collecting cozy clothes for a low-energy winter. Department stores report record sweater sales, up as much as 50% over last year. Quilted down coats and jackets have descended from snowy mountains to urban streets. A mannequin in a Los Angeles store window wears thermal underwear -and spike heels. "Anything that even looks warm is big," explains a Chicago fashion executive...
...fragrance to the U.S. next year. Nahema's debut was one of the biggest barrages in a war of dollars and scents being waged by French perfumers this fall: more than 20 new fragrances are coming out, and most will carry the names of well-known fashion houses, including Balenciaga, Courreges and Balmain...
Without their perfumes, many of the top French fashion names would simply disappear. Robert Ricci, head of the Nina Ricci firm, openly concedes that his firm could not exist without its worldwide perfume sales. Says he: "It is very difficult to make money out of clothes, and impossible out of haute couture. "High sales volume cannot be achieved with clothes, since no one style can ever have really broad appeal. Perfumes, by contrast, are bought everywhere, in all seasons and by all kinds of people, from secretaries to socialites. L'Air du Temps and other fragrances account...