Word: fashion
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...called Crewcuts, for the big event. Malia wore a deep periwinkle blue coat to her dad's swearing-in, while Sasha went for an orange-and-pink combo. Fashionistas raved about the color schemes. "We are honored to be part of such a momentous occasion in both history and fashion," said Jenna Lyons, J. Crew's creative director. (See the top 10 Secret Service code names...
...though J. Crew "may" roll them out for its fall 2009 collection. (Of course it will.) The Obamas paid for all the clothes, J. Crew insists, and they did not guarantee that they would wear the company's outfits for the Inaugural events. J. Crew found out about their fashion choices along with the rest of the world. (See pictures of Sasha and Malia Obama at the Inauguration...
...heels of news reports that Sarah Palin hoarded a $150,000 wardrobe budget, Leno jokingly asked Michelle if she paid "$60-, $70,000 for that outfit." Obama bragged, "Actually, this is a J. Crew ensemble." Chen says sales of that yellow outfit spiked. (See pictures of the fashion of Michelle Obama...
...Cuban-born Toledo, who has been designing for 25 years and worked for a time at Anne Klein, is known in fashion circles as a "designer's designer" for her wit and whimsical sense of pattern, fit and fabric. The Manhattan-based designer also made the black tunic and palazzo pants that Obama wore to a fundraiser last June. But for her husband's swearing-in ceremony, Obama chose an elegantly sunny yellow, a color that for centuries has represented optimism. (See pictures of the fashion of Michelle Obama...
...Toledo, who works out of a studio on Broadway and 28th Street along with her husband, fashion illustrator Ruben Toledo, was an unlikely choice for today's ensemble because she is not a mainstream designer. In 1998 the fashion maverick stopped presenting biannual collections, instead choosing to create on her own schedule. Obama discovered Toledo's work through retailer Ikram Goldman, whose Chicago specialty store, Ikram, is a favorite shopping spot of the First Lady's. Goldman, who carries other Obama favorites like Thakoon and Narciso Rodriguez, is said to have helped Obama order her outfits from the designers. (Read...