Word: fashion
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There is a fashion trend afoot in the 02138. It’s hotter than Ray-Bans and hotter than Tory Burch loafers. It’s a T-shirt trend. I was first confronted with it the other day as I groggily stumbled to Peet’s for an early morning coffee. Typing an e-mail as I walked along, I nearly collided with a boy in a white T-shirt that read “HIV-Positive” in big, purple, block print. I looked up at him and mumbled some apology...
Upon further investigation, I discovered that the T-shirts are not a new fashion at all. They debuted in 2000, and they are the brainchild of the Treatment Action Campaign (TAC), a South African AIDS advocacy group. They were conceived of as a way to combat stigma against HIV and AIDS after a South African activist in the country was killed owing to popular disapproval of her openness about her own HIV-positive status...
...When I was a teenager, a psychic told me, 'Your biggest challenge will be life-work balance'. That's certainly turned out to be true!" laughs 42-year-old Internet entrepreneur Natalie Massenet, who juggles motherhood with helming Net-a-porter.com the multibrand e-tailer that ships fashion's must-haves to 150 countries...
...buying team directed by Massenet adds offbeat choices such as Brian Atwood heels and Devi Kroell bags to offerings from big guns like Marc Jacobs and Chlo. "Net-a-porter is an environment where a woman can really indulge, browsing through more than 160 brands in our fashion playground," says Massenet. To guide the search, editors' favorites are highlighted, while onscreen Post-it notes offer styling suggestions. Then there's the lush packaging, rapid delivery and, just as crucial, free returns service. Net-a-porter gets more than 1 million visitors a month, 140,000 of whom are regular shoppers...
...becoming a mega-brand. When she launched her eponymous company in 2004, Burch eschewed the traditional slow-growth route and dove right in with a complete product range of clothes and accessories, even candles. If Burch's luxe '60s- and '70s-inspired designs are a manifestation of her high-fashion pedigree, the price tags are anything but. "I really wanted to fill a missing niche that I saw in the market at the time," says Burch. "It was important to me that our clothes were easy to wear and were priced so women could afford them." Looks...