Word: fashion
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...from the gym and, thanks to relaxed dress codes inaugurated by casual Fridays, it has become a uniform for more and more Americans. But it's not about cotton T shirts and sweats anymore. Today activewear can mean everything from a high performance, temperature-regulating jacket designed by a fashion star to an urban-chic hoodie created by a Hollywood hottie...
...missing piece was marketing. In 1992 Diesel launched eye-catching, tongue-in-cheek ad campaigns that spoofed fashion advertising, the how-to craze and mother's wisdom with equal doses of kitsch and sex?and, seemingly as an afterthought, glimpses of Diesel product. "Diesel: For Successful Living" became the brand's tagline. Today Diesel continues to expand. In addition to perfume, there's a home-furnishings line in the works, and Rosso is in the middle of an ambitious strategy to make Diesel more premium by integrating sophisticated techniques from ready-to-wear and pushing up prices accordingly. Rosso says...
...part of the sophisticated décor. The layout says designer rather than jeans. At the party, Diesel had paid actress Heather Graham to model a denim mermaid number for the tabloids, and guards shooed guests away from a roped-off VIP area?effectively aping just the sort of fashion antics that Diesel has long skewered in its advertising...
Like any other hot jeans brand, Diesel is accustomed to finding itself featured in fashion layouts and splashed across the celebrity pages, but earlier this year the family-owned company popped up on the financial pages. An Italian financial daily compared cash-flow data and estimated growth potential and proclaimed Diesel the top candidate among Italian fashion companies for a public offering. Published reports in Europe had Diesel scooping up designers Sophia Kokosolaki and Viktor & Rolf, recalling the Margiela acquisition. Goldschmied, the former partner who remains a Rosso confidant, predicts something big is in the works. "Finally, finally...
Johansson may be onto something. To inject some vitality into its activewear offerings, Adidas last year collaborated with designer Stella McCartney, and her debut line of functional and fashionable running and tennis wear sold so well that the German apparel maker committed to working with her until 2010. Such partnerships between the worlds of sports, fashion and Hollywood are quickly making high-performance sportswear, which combines the best of technology with the latest in design trends, the newest battleground in the highly competitive athletic-apparel market. For companies like Adidas and Reebok, developing these lines not only is a smart...