Word: fashionability
(lookup in dictionary)
(lookup stats)
Dates: during 1960-1969
Sort By: most recent first
(reverse)
...report the changing tastes of the clothes-conscious college girl. But what clothes do the girls choose? More often than not, they select what the magazines have already selected for them. The process is less the profession of journalism than it is the practice of marketing. "The fashion editor never puts a line on paper," says Barbara Kerr, the astute managing editor of Mademoiselle. "Sometimes she can scarcely read." Every editor has her beat (evening dress, lingerie, shoes), and she spends most of her time hobnobbing with manufacturers to discover new styles she thinks may catch on. Periodically, samples...
Cigar with Boots. While Vogue and Harper's Bazaar are still the sophisticated pacesetters in the adult fashion world, offering far-out styles at far-out prices, the three younger magazines appeal to an ever-growing group of less well heeled but just as clothes-conscious younger women. Today the trio of magazines is fatter than ever and report record advertising revenues...
...35th anniversary present. Despite common ownership, the two magazines compete earnestly. With a circulation of 635,000, Mademoiselle is the more venturesome of the two, featuring the more avant-garde clothes on the more awkwardly posed models. "They have been criticized for being beat," says New York Times Fashion Editor Pat Peter son, "and then all of a sudden that look is everywhere." Glamour, on the other hand, offers more down-to-earth fashions for a wider readership of 1,226,000, "Like we would not show a girl in a bathing suit at the shore with a cigar...
Advice from Men. Although they focus on fashion, the magazines are not content merely to clothe a girl; they want to improve her across the board. To this end, they run articles on the latest fads and campus rebellions. Outside columnists weigh in with portentous advice: Peter Sellers tells how to create the real self; Dr. Albert Ellis tells how to pick up a man in a ladylike fashion. The magazines run fiction of a sort that delicately explores feminine sensibilities, authors ranging from Truman Capote to Irwin Shaw...
...tongued advertising man in his early 30s. Mademoiselle runs the team of David Newman, a freelance writer, and Robert Benton, an artist, who recently warned readers: "You must remember men are attracted to Superwomen, but they fall in love with Women-Women." Seventeen's Jimmy Wescott ("In the fashion world, mules are something a girl wears and fellows act like") is billed as a teenager. "We want the readers to think Jimmy is a teen-age boy," says Managing Editor Jean Wright, "when of course we couldn't use a teen-age boy because he wouldn...