Word: fashionability
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Dates: during 1960-1969
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...could blossom in a fresh and viable economy. "The history of areas like this," said Anchorage Banker Elmer Rasmuson, "is that they rebuild and get much better than they were before. I'm satisfied that we have the basic soundness on which to rebuild in a more modern fashion. This is not going to be done just because we're courageous Americans. It will be hard work, and I don't underestimate its difficulty. But it will be done...
...turned to ahas the minute she turned her back. At a fashion show benefiting the Hollywood Museum, barefoot Soprano Patrice Munsel, 39, sashayed out in a pair of gold lace pajamas with an emerald on her big toe. Brava! But Munsel, who admits her pj's are not for sleeping, saved the real treat for retreat: a peekaboo backline, cut clear down to her basso profundo...
Here's a brief look at some of the better stores to encourage the prospective shopper. ADELE BRAGAR (1684 Mass. Ave.) says, "To Hell with the fashion magazines! I buy what I like." She likes the tailored and simple--"You'll find no lace or ruffles here." Again this spring she's showing shifts along with the newer looking A-line skimmers and fitted dresses. Her hottest number: the essential linen skimmer ($15) in black, blue and putty, too. Mrs. Bragar does not "get on the band wagon with the Marimekko jazz" and subscribes to a delightful sartorial inverse snobbism...
Marimmekko is Finnish for "a little girl's dress for Mary." It's also the trademark of an enterprise which annually sells some 20,000 dresses in this country through Cambridge-based DESIGN RESEARCH (57 Brattle). Termed "Fashion's status symbol" and "uniform of intellectuals," the dress is supposed to reflect a "sophisticated plicity." It is designed for the hand-screened cotton fabric from which it is made. (Ordinarily, a fabric is designed for a particular dress.) Marimekkos are sexy by implication rather than by cut. They belong in the never-never land between the housedress and the beach shift...
Across the street, THE WINDOW SHOP embodies a completely different fashion philosophy. Although most often associated with leisurely lunches, it also houses one of Cambridge's best shops. In its excellent workrooms, imported fabrics become one-of-a-kind dresses at high, though not prohibitive, prices. Its styles are nether super-extreme nor trite, but distinctive fabrics make it certain you won't see yourself on the street...