Word: fashionability
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Dates: during 1960-1969
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...bears out a theory long held: that certain fashion designers are dedicated to trying to make men hale women...
Offsetting that fraternal knife job was the performance of Chuck's sister, Marguerite Trenham Robb, 19, a gabby gamine who failed to nab Lynda's bouquet but caught the fancy of every member of the wedding ("Trenny, you're cute," sighed L.B.I.). An aspiring fashion designer and model, Trenny set the White House asparkle during the wedding week with her five rings, her silver miniskirts, her flowing brown tresses and her Twiggy eyelashes. "You know," she suggested out of nowhere one day, "I ought to start a romance with George-wouldn't that...
...Today," says Sam Mellon, manager of Chicago's Evans Furs, "they're buying them at 19 or 20." One of the reasons is that mink coats, formerly the badge of the successful matron (or mistress), have succumbed to the youth-oriented trend in fashion. Coats are now short, shaped to the body and sometimes come pieced together to create checks, stripes and herringbone patterns...
...internal, independent, electrical "ignition systern" to trigger its beats. This system speeds up in response to outside nervous stimulation (excitement) to meet the body's resulting greater demands for blood and oxygen. But even with no external nerve connections, it responds to excitement in essentially the same fashion through the action of adrenal hormones...
...already trimmed down offices around the world, from Hong Kong to the Geneva headquarters of Interpublic's international operations. Gone are such nonadvertising units as a publisher of business books and a company set up to develop new business for Interpublic. Fashion International, a design-consultant subsidiary with offices in Paris and New York, as well as McDonald Research Ltd. of Canada, went under. Chicago Group Inc., a special-projects unit, was absorbed by Mc-Cann-Erickson's Chicago office, while one of Interpublic's nine advertising agencies, Fletcher Richards, was merged with Marschalk & Co. Ancillary units...