Word: fashionability
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Dates: during 1960-1969
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...Batten, Barton, Durstine & Osborn, now the nation's third largest advertising agency ($294.6 million in 1966 billings) after J. Walter Thompson and Young & Rubicam, he said his piece with punch for such corporations as U.S. Steel and General Electric. In the process, he set a Madison Avenue fashion for spare and peppy prose. For Forest Lawn cemetery, he invented the phrase FIRST STEP UP TOWARD HEAVEN. Of U.S. Steel's Andrew Carnegie, he wrote: "He Came to a Land of Wooden Towns and Left a Nation of Steel...
...copy that he was sometimes talked of as a presidential possibility. But after losing a 1940 New York senatorial race to Democrat James Mead, he returned to Madison Avenue to run his agency for another 20 years. Once, when someone criticized his profession, Barton replied in typical fashion-by coining a phrase. "If advertising has flaws," he replied, "so has marriage...
Playboy-Prodded. Esquire has seen several downs and ups. When it was born in 1933, the outgrowth of a men's-wear trade magazine, Editor Arnold Gingrich sought literary quality to complement his fashion features-and got it at $100 a story from Depression-pressed authors like F. Scott Fitzgerald, e. e. cummings, Dashiell Hammett, Ezra Pound, Thomas Wolfe and Thomas Mann. One exception: Ernest Hemingway, who characteristically demanded and got $200. Much of Esquire's fiction has remained on that level, with postwar bylines including Joyce Gary, William Faulkner, Aldous Huxley, Arthur Miller, Paddy Chayefsky, Sinclair Lewis...
...always quit for a week. I think golf should be fun, and I wouldn't have much fun as a pro." During the Open, while the pros were getting their sleep and spending long hours on the practice tee grooving their swings, Amateur Lacoste was swinging in groovier fashion-bowling, taking in a movie, dancing a wild midnight Charleston, giving piggyback rides to children in her hotel...
...Rhode Island the right-wing took over the state YR organization in typical fashion. When senior State GOP chairman Howard Russell repudiated the state's YR delegation, it was not because of his anti-conservatism. He was simply fed up with the convention-oriented group which did no other work. In spite of the senior state party's repudiation, the YR convention nevertheless voted to accept the delegation...