Word: fashionability
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Dates: during 1970-1979
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...passed up one of the dreams of every American male," says Contributor John Skow, who wrote this week's cover story on top Fashion Model Cheryl Tiegs. While Skow was interviewing Tiegs over dinner, her husband Stan Dragoti suggested that they all go over to Manhattan's Studio 54 discotheque. "Cheryl insisted that she was going to dance with me," recalls Skow. "But I had just got over the flu and was exhausted. I excused myself and went back to my hotel...
...Says Skow: "First there was an hour and a half of makeup, then four costume changes, then hours of posing under a wind machine and a heater." Three days later, Tiegs posed for six hours -this time for TIME'S cover. Hiro, one of America's top fashion photographers, assembled what he calls "a professional task force" in preparation. Says Hiro: "For this cover, I treated Cheryl not as a model but as a personality...
Hear this: "The new bold beauty is round, she is not scrawny. She's sexy, earthy. She has fire and excitement in her eyes. Her body looks healthy, and strong enough so you could wrestle and roll with her." So says Francesco Scavullo, a Manhattan-based fashion photographer. He is right; the great-blue-heron look of the early '60s has been consigned to outer darkness. Hollow chests have been replaced by noticeable and often visible breasts, and haughtiness by a sometimes even more disconcerting look of warmth and directness. Artificiality is out and naturalism is in: wind machines...
...distance of four inches she looks 20. The employers who pay her the highest rate in modeling also appear not to mind (she has raised her rates for commercial modeling from $1,500 a day to $2,000, though she receives the standard $150 a day for high-fashion work). Model Cristina Ferrare, 28, on hand for the shoot (as photo sessions are called), thinks that there is much less panic about age these days in the fashion business. "Part of the change is feminism, probably," she says, "and part is that everyone is exercising, keeping themselves together...
...finished ad, the cigarette will be lit for her, politely, by the retoucher. As she walks off the set to be dressed in her next costume, she drops the Slims to the floor. By the end of the day, Tiegs, Nancy and Cristina will have, in such fashion, gone through more than a pack...