Word: fashionability
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...Apparel, one of Target's traditional strengths, gets a prominent position at the center. The color palettes of the shirts and dresses are brighter and more appealing than they've been in the past. "Walmart has figured out fashion for the first time in 47 years," Flickinger says. "They've gone from a D to an A-minus." Briefs and underwear have been shuttled to the back. "That's a smart move," Flickinger says. "People know to come to Walmart for the commodity clothing. Now, they have to walk past the higher margin, more fashionable merchandise to get what they...
...beating the heat became fashionable in the early to mid-20th century, says Charlie Scheips, author of American Fashion. "All the magazines and tastemakers were centered in big cities, usually in northern climates that had seasons," he notes. In the hot summer months, white clothing kept New York fashion editors cool. But facing, say, heavy fall rain, they might not have been inclined to risk sullying white ensembles with mud - and that sensibility was reflected in the glossy pages of Harper's Bazaar and Vogue, which set the tone for the country...
Whatever its origin, the Labor Day rule has perennially met with resistance from high-fashion quarters. As far back as the 1920s, Coco Chanel made white a year-round staple. "It was a permanent part of her wardrobe," says Bronwyn Cosgrave, author of The Complete History of Costume & Fashion: From Ancient Egypt to the Present Day. The trend is embraced with equal vigor by today's fashion élites, Cosgrave notes - from Marion Cotillard accepting her 2008 Academy Award in a mermaid-inspired cream dress to Michelle Obama dancing the inaugural balls away in a snowy floor-length gown. Fashion...
This is all sound logic, to be sure - but that's exactly why it may be wrong. "Very rarely is there actually a functional reason for a fashion rule," notes Valerie Steele, director of the Museum at the Fashion Institute of Technology. True enough: it's hard to think of a workaday downside to pairing your black shoes with a brown belt. (See pictures of Pope Benedict's fashion looks...
Much to the chagrin of sartorial purists, that skepticism of the Labor Day law has seeped into mainstream America. From 1960s counterculture to the present day - when would-be fashionistas get as many ideas from blogs and friends as from magazines and Fashion Week - more people than ever are breaking the rule. Even the 2004 manners bible, Emily Post's Etiquette, 17th Edition, gives the go-ahead for wearing white after Labor Day. Which may explain why some who abide by the custom themselves are now willing to compromise. Scheips, for one, "would never be caught dead wearing a white...