Word: fashionable
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Dates: during 1930-1939
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...tell the men of the country what they will wear when Spring comes along. Green is to be the dominant shade for 1931 according to the dopesters who apparently feel they no longer need disguise their bait. Or, if one refuses to look for mercenary motives, the new fashion may be considered a gracious compliment to the sons, of Dartmouth who last Spring told the world about their shorts...
This second supposition loses weight when one reads that long trousers are about to appear on the golf course. It is not altogether pleasant to realize the effect which this news from the New York fashion-setters will have on the ancient and honorable game. Of course, long jeans will take the socks out of the sport and cover a multitude of shins as the pleasure-bent man tees off. But the hardest blow of all will be long pants going down the fairway...
Intimate Merger. A year ago the president of Associated Apparel Industries, Inc. ("the Bust Trust") was elated at the change in fashion which demanded that women wear "foundation garments" of which his firm is one of the biggest makers. His enthusiasm was justified, for Associated sales during the year ended Nov. 30, 1930 exceeded $15,000,000, making a new record for the company. Subsidiaries contributing to this performance included: Nature's Rival Co., Venus Brassiere Co., Parisform Brassiere Co. Some of Associated's better-known trade-names are College Girl, Modart, Venus, Solitaire, Last week...
...obvious that he is representative of no temporary fashion in the art of this country, but of its enduring quality, and when he exhibits such canvases as the most recent of those in the present exhibition he is lifting its standard to a new and higher level...
...founders is Godfrey de Bouillon, a leader in the first crusade which wrested (1099) Jerusalem from the "Infidels." The 13 candidates prepared to kneel in St. Patrick's Cathedral, Manhattan, be given spurs and sword, draw sword and be tapped on the shoulder with it, in true medieval fashion. Most socialite of the thirteen knights: Kenneth O'Brien, son-in-law of Knight of Malta Clarence Hungerford Mackay...