Word: fashionables
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Dates: during 1930-1939
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...chiropractor when he conceived these theories and invented the name "Naprapathy" from the Czech naprava ("correction") and the Greek pathos ("suffering"). Naprapaths claim that all disease is due to shrunken ligaments ("ligatights") pressing upon nerves. The naprapath tries to ease the pressure by manipulating the "ligatights," somewhat after the fashion of the chiropractor...
...Parisians the excitement from the Etoile to the Rue de la Paix was an old story. As every fashion follower knows, there are two months in the year ? February and August ? when the couturiers throw open their shops to a select few to reveal in their "collections" what the best dressed women will wear during the next six months. Smaller midseason displays are held in April and November...
Present at last week's openings, to which admittance was by card only, were four types of people: 1) a few celebrated European socialites, who as private customers may be expected to buy a half-dozen gowns; 2) reporters and fashion writers; 3) manufacturers, many from the Americas, who will buy gowns as models and sell copies wholesale to every little dress shop; and, most important, 4) buy ers from big U. S. department stores, Altman, Macy, Saks Fifth Avenue, Bonwit Teller, scores of others. There is no competitive bidding between buyers and the price is the same...
...their news of last week's openings, most big U. S. department stores were in constant cable communication with Paris. B. Altman & Co. went a step further, with a transatlantic telephone service. This scheme was originated last year by Altaian's top Fashion Copywriter Laura Hobson. Young, smart Advertising Director John C. Wood planned to launch a display campaign in newspapers and magazines this week to publicize the new designs. The trends of fashions as Altman and other stores studied them last week: There are three predominant silhouets ?medieval, crinoline, Empire. Empire features long toe-length skirts and extremely...
...Callot Soeurs were simply glamorous names. After 1918 the couturiers began for the first time to dress the whole Western world. Their designs, altered and adapted to suit cheaper grades of materials, began to flow out over all Europe and the U. S. Paris became the hub of world fashion. It still...