Word: fashionables
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Dates: during 1930-1939
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...when Mrs. Roosevelt was well enough to rise and entrain for New York she could not enjoy the kindly President's company, for he deserted her in order to attend his mother's 82nd birthday party at Hyde Park. Here all week in squirely fashion he entertained such notables as Winfield and Maria Jeritza Sheehan; Joseph E. Davies and Mrs. Marjorie Post Hutton Davies; Cornelius Vanderbilt Whitney; Secretary Wallace; Edward A. O'Neal of the Farm Bureau Federation; John G. Winant of the Social Security Board; Charles Gay of the New York Stock Exchange; Major General John...
Esquire ("The Magazine for Men") was established as a quarterly in October 1933. Its sexy cartoons, mannish stories and articles, big pages, colorful men's fashion drawings, found instant favor with a large and admiring public. Its second issue appeared on a monthly basis. Last month Esquire reached a circulation peak, sent some 440,000 copies to readers throughout the land. Last week this big, slick publishing success branched out with a speculative journalistic sideline. The trade was informed, through the medium of a full-page advertisement in Editor & Publisher, that "The Magazine for Men" was entering the newspaper...
First Esquire feeler into syndication came two years ago when Publisher David A. Smart sold a fashion feature, produced by Esquire artists, to 100 papers. This year, with newspaper advertising revenues rising, smart Mr. Smart figured that it would be a good time to offer papers some other features as well. Last July Esquire Features, Inc. was quietly formed in Chicago, Esquire's home town. From the Chicago News went able, owlish Howard Denby to be the new syndicate's vice president and editor. Quickly Mr. Denby allied the Esquire syndicate with the News by arranging...
...shall have music wherever she goes, and flocks of dancing partners, too, if she is dressed becomingly. If you have any fashion problems, don't hesitate to write me, inclosing a questionnaire honestly filled in, and I will be glad to give you the benefit of my many years of experience and study in dressing the individual...
Genesis of the Herex fashion column was a job taken some three years ago by handsome Mrs. McLaughlin as style counselor to the Formfit Co. (corsets). In charge of the Formfit account for the L. D. Wertheimer Advertising Agency was an executive who thought Mrs. McLaughlin had greater commercial possibilities than the Formfit job brought forth. Soon Adman George Enzinger had Mrs. McLaughlin running a retail hat shop on Chicago's smart Near North Side. When the hat shop was abandoned, Mrs. McLaughlin went into the wholesale millinery trade. As designer and working boss of Irene Castle...