Word: fashional
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Dates: during 1980-1989
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...paradise or a giant border town, a torrid zone just across the line of sexual decorum, that most heavily policed boundary in the American psyche. Though that image is being discarded, it is not going without a fight. In a Miami department store not long ago, the Cuban-born fashion designer Adolfo, a favorite of Nancy Reagan's, was pained to overhear two women express surprise that he was the creator of a collection that was elegant and simple. "Obviously," he laments, "they just assumed that anything a Cuban designed would be full of neon, sequins and ruffles...
...supposed to tell good glasses from bad? It is not easy. Last year manufacturers adopted a voluntary labeling code developed by the nonprofit American National Standards Institute. Some glasses now carry tags saying MEETS ANSI STANDARDS. But critics charge the labels are inadequate. ANSI divides sunglasses into three categories: fashion spectacles that shield eyes from only 70% of UV-B and less than 60% of UV-A; everyday eyewear that screens out 95% of UV-B and between 60% and 92% of UV-A; and special-purpose glasses that absorb almost 99% of ultraviolet rays...
Most companies started in the past by women specialized in fashion, food and other areas traditionally viewed as women's work. Examples of early successes: Florence Nightingale Graham co-founded the Elizabeth Arden cosmetics company in 1910, and Margaret Fogarty Rudkin started Pepperidge Farm in 1937. But today women own all kinds of firms. While the majority are service companies (women own nearly half of all retail businesses, for example), female entrepreneurs are also making rapid headway in manufacturing, construction, mining and other industrial fields...
Most of their companies are still relatively small, but some have grown into sizable corporations. Among the largest: Liz Claiborne (1987 revenues: $1 billion), the New York City fashion conglomerate built on Designer Claiborne's clothing for working women; Lillian Vernon (fiscal 1988 sales: $126 million), a mail-order gift company based in Mount Vernon, N.Y., and founded by Lillian Katz; and ASK Computer Systems (1987 sales: $125 million), a California software manufacturer started by Sandra Kurtzig...
...flock.) The nation lost its other remaining perfect prognosticator in 1984, when Walter Mondale edged Reagan by 303 votes in Iowa's Palo Alto County. So this fall the pressure is on in this sparsely populated high desert, where cows outnumber residents and crew cuts never went out of fashion. "I don't know whether Crook County has some rare substance in the air that causes people to think like the average voter," muses County Judge Dick Hoppes. Jokes Barber Jake Lewis: "If it's in the water, the bourbon probably kills...