Word: fashioned
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Dates: during 1940-1949
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...flattering, creeping fashion, Europe was edging back towards something like economic health...
...unborn fashion magazine Kaleidoscope, publication day was a scant three months away. Ads were rolling in at $690 a page and up, and so was circulation at a charter rate of $18 a year. But at a point when most such "Projects X" would have gone through at least two dry runs, Kaleidoscope had not even produced a dummy. The publishers had not hired a single editorial staffer...
Last week, 90 days later, Kaleidoscope's voluptuous maiden issue (372 high-styled pages plus a sensuous blue-green cover) appeared. Overnight the monthly became the talk of the trade. Aimed at fashion executives instead of their customers, it was a "multiple magazine" with 15 departments (for cosmetics, coats, lingerie, etc.), each with its own editorial and advertising sections...
Editor Stout, once fashion editor of Good Housekeeping, had worked on new magazines before: she was one of three researchers on year-old TIME in 1924. When Kaleidoscope first approached her, she turned it down cold "because they were attempting the impossible." Then she decided to try the impossible. She spent her first three weeks getting together a staff, mostly from retail stores. From June 21, when the first color pictures were taken, until last week, Kaleidoscope's Chrysler Building offices were a mad henhouse. Typical of the fast & furious work was a 24-page portfolio of Paris clothes...
...cover will display action photographs in color; this week's shows a drum majorette doing a split in mid-air (see cut). The masthead has also been changed. Oscar Dystel, new managing editor, brought in a new art director, Tony Palazzo, from Coronet; a new men's fashion editor, Bert Bacharach; and a women's fashion editor, Mrs. Taube Coller Davis ("Tobe"), who runs a style advisory service for retailers. To pep up its fiction, Collier's now awards a $1,000 bonus to the author of each issue's "star story...