Word: fashioned
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Dates: during 1970-1979
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Acquiring separate items that can be mixed and matched, dressed down or up, the American woman can create her own look for all hours and occasions (see box). American women will no longer accept the abrupt style changes that characterized fashion until the great midi debacle...
Appealing as they are, ready-made clothes from the U.S. have yet to offer a serious challenge to the great European collections. Marc Bohan, 49, who for 15 years has kept the Paris house of Dior in the forefront of world fashion, has high praise for what he calls the Americans' "relaxed, sportive way of putting clothes together." However, like other Continental designers, he maintains that most innovations still come from Europe. Says he: "American designers work on ideas rather than invent them...
That, of course, is an overstatement, as is the insistence by European designers that they are not influenced by their American counterparts. Incontrovertibly, the dynamics of American life and the clothes that reflect it have profoundly affected the way people dress around the world. Says Carrie Donovan, senior fashion editor of Harper's Bazaar. "You really saw it last fall in the Paris ready-to-wear collections. They took wonderful stuff from the Army-Navy store, Bermuda shorts, parkas-it was the American way of dressing done with their particular style...
...single designer speaks for the American look. None of the Americans, for example, as cunningly and consistently divines what women crave as France's Yves St. Laurent; none shows the innovative brilliance of such younger Parisian stars as Japanese-born Kenzo Takada. Fashion historians will probably look back not on any individual but on American designer-entrepreneurs in general as the School of the '70s-and a very savvy school at that...
...head of the class is Halston, born Roy Halston Frowick in Des Moines 43 years ago. The first to take the "less-is-more" approach to designing clothes, Halston revived the once fashionable sweater set and sweater dress by using cashmere, argyle and matte jersey, and four years ago introduced Japanese-made ultrasuede, the most sought-after covering since the fig leaf. While he dresses some of the world's most fashionable women,* Halston's soft, tactile approach to sportswear has also won him immense success as a ready-to-wear magnate; his off-the-peg clothes sell...