Word: fashioned
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Dates: during 1980-1989
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...most discomfiting fashion revelation for first-time Lauren buyers may be his lofty prices: $67.50 for basic oxford-cloth shirts, $130 for terry-cloth bathrobes and $338 for cashmere sweaters. One aim of that upscale pricing strategy is to maintain consumer prestige. Cagey shoppers can pick up Lauren's seconds and overstocks for 30% to 70% discounts at his factory-outlet stores, which are situated in such discreet locales as Appleton, Wis., and Tijuana...
...that studied approach, Lauren prefers lavish magazine spreads to television commercials, which he views as too fleeting to impart his message. "Ralph has some of the best advertising in the business because it sets a mood, it evokes a life-style," says an ad director for a major fashion magazine...
...same time I saw there was a collegiate side of the world. I was inspired by it. I was always very preppie." Klein remembers that Lauren cut a distinctive figure in the neighborhood by mixing olive-drab Army clothes with tweeds. At 15, Ralph got his first fashion commission: to design red satin warm-up jackets for his baseball team...
...School in the Bronx, Lauren attended business classes but paid little attention to studies. His adolescent idols were British and American style setters: the Duke of Windsor, for example, and Katharine Hepburn, who stole the show in The Philadelphia Story with her pants-and-pearls look. Lauren's early fashion education was basically a home- study course that he recalls being a "combination of movies and reading Esquire." Says he: "Whether that world exists or not, I don't know. I saw things as they should have been, not as they were...
...Brooks Bros. as a clerk during the Christmas rush. At 22 he went to work as a New York regional salesman for Abe Rivetz, a Boston necktie manufacturer. Lauren made the rounds of his Long Island wholesale customers dressed in tweeds and driving a British Morgan convertible. Pondering fashion trends as he traveled, he decided around 1964 that the men who wore the narrow ties of the early '60s were ready for a change to wider, more colorful designs. While Lauren was not a particularly gifted sketch artist, he knew how to put together a fashionable ensemble. "I would walk...