Word: fashioned
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Dates: during 1980-1989
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...popularity of the 501 comes as a welcome boost for Levi Strauss (1984 revenues: $2.5 billion), which suffered through the designer-jean craze and then a general slump in denim sales. Partly with help from Springsteen, the 501 has been riding a fashion U-turn back to the all-American look. Says Steve Yacker, manager of a Gap clothing store in Manhattan: "Designer jeans are out. The 501 has become a fashion statement...
Bloomingdale's says it added the ads to make its catalogs more distinctive than the 8.5 billion others mailed last year. The carefully calculated result resembles a chic fashion magazine as much as a catalog; it is a hybrid that might be called a magalog. But, after studying the finances, John Chunko, vice president of Catalogue Media Corp., concludes, "By accepting ads, large catalogers are realizing that they can make $5 million in profit over five years and not hurt themselves...
...million readers this fall are under 45, with some college education, employed and affluent. But access to such a demographic bull's-eye is expensive. A page sells for $27,000, about the same amount that Vogue charges for a similar space. Bloomingdale's is more demanding than the fashion magazines, requiring that the color, copy and image of the ads visually blend with the store's offerings...
...oping, in their catalogs to offset the rising costs of postage and printing. An advertiser showing a Christian Dior dress, say, often shares the costs fifty-fifty with the store. Dallas-based Neiman-Marcus carries no ads in its catalogs, but since 1981, it has sent a slick fashion magazine, now called NM, with features and ads free to its 900,000 active credit-card holders...
Brookings, Ore. (pop. 5,000), was the only community on the U.S. mainland to be bombed during World War II. The town is celebrating the 40th anniversary of the war's end in equally unique fashion: this week three Brookings high school students will tour Japan as guests of the pilot who flew the missions...