Word: fashioned
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Dates: during 1980-1989
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Like most fashion trends, however, the hoopla over Hawaiians has been around for some time. Designer fashion has been turning away from somber print hues and subdued patterns over the past few seasons, and the shirts, whether worn by men or women, have an insouciance that works as a parody of conventional cool. "They're great fun to wear," says Tom Selleck, television's most agreeable private eye, who often sports custom-made Hawaiian shirts while crime busting in the islands. "And they're murder under a navy linen sports coat." Says Harriet Love, who carries a good supply...
Onetime tourist regalia, a fanciful means of selling what Writer DeSoto Brown calls "the paradise business," Hawaiian shirts flared into full fashion in the 1950s: President Harry Truman, grinning broadly, appeared on the cover of LIFE wearing a typical eye-popper in 1951. Not long after, the vibrancy of the colors and liveliness of the prints became synonymous with yokeldom and ugly Americanism, what every cartoon American tourist would wear under his camera straps and over his walking shorts, sandals and nylon ankle socks...
...Model Paulina Porizkova, whose sea-green bikini accentuated all the right curves. Armin and Leah Gottlieb, however, had eyes only for her $50 lace-andLycra swimsuit, which was manufactured by their Israeli company, Gottex, a privately held family firm (1984 sales: $40 million) that is the leading exporter of fashion swimwear...
...swimwear business, manufacturers often survive about as long as a sand castle on the beach. Gottex, though, has made money for the past 15 years, and in 1984 it earned $4 million before taxes. It has prospered with a simple formula: sell sexy bathing suits and stake out the fashion end of the market...
...comfortable in their bodies." While the company sells its products in Israel in a wide range of outlets, in the U.S. it caters to the chic crowd in such stores as Neiman-Marcus, I Magnin and Saks Fifth Avenue. Says Kal Ruttenstein, Bloomingdale's vice president of fashion: "They're very innovative and take trends from ready-to-wear collections to their swimwear line...