Word: fashioned
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Dates: during 1990-1999
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Burdened by college loans and facing a shifting job market, Gen X yearns for affluence. In that, it takes after its grandparents more than its parents. A generation ago, small was beautiful and materialism had fallen out of fashion. Only 31% of twentysomethings in 1973 agreed that money is "a very important personal value." Today 64% of Xers and matures say, "Material things, like what I drive and the house I live in, are really important to me." Only half of boomers feel that way. Fewer twentysomethings seek "a simpler life," and, strikingly, a third of them agree that...
...boomers. Compared to a generation ago, nearly twice as many of today's twentysomethings--28%--agree "there is no single way to live." In this cohort, blacks, Hispanics, Asians and Native Americans assert their identity more than ever. And whites are more multicultural. Fair-haired dreadlocks are commonplace. Fashion designers knock off urban street trends rather than the other way around. Gay rights are assumed: the latest campus cause is discrimination against "transgendered persons." Body piercing has gone mainstream. As in the return of Hush Puppies and Star Trek: The Next Generation, Xer chic is often retroeclectic. "Compared...
...feminist movements. Is there a generation gap? "Oh, my God, I'd have to say yeah!" she answers. Before Hard Candy, she wanted to be a plastic surgeon, a goal her father, a cancer researcher, opposed. "My dad does not believe medicine should be used for high-class fashion--it puts patients at risk," she explains. "But I think it's O.K. to use surgery to feel better about yourself." Nonetheless, she is close to her parents, who emigrated from Iran before she was born and settled in Bloomfield Hills, Mich. She plans to help her father market...
...favor of the seemingly bottomless appetite of boys and young men for so-called twitch games, like the bloody, light-speed shoot-'em-ups Quake and Doom. Why the sudden interest in what young women may want? In a word: Barbie. Mattel last fall released a disc called Barbie Fashion Designer that was a runaway best seller, proving once and for all that if the pitch is right, the girls will play. "There's always been an interest in marketing for girls," says Suzanne Groatman, children's software buyer for the retail giant CompUSA. "Barbie just exploded the market. People...
...more service-oriented mode: the president of its corporate division now describes it as a "tool kit for living." David Granger, a GQ editor who last week was named Esquire's new editor in chief, insists that "all aspects of a man's life are pretty damn interesting, including fashion, health, grooming." Sure, but this gets at an essential problem: while women have a long history of elaborate toilettes, men are still getting the hang...