Word: fashioned
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Dates: during 1990-1999
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...American male is a difficult species to dress. He hates to shop. He considers it daringly fashion-forward to wear a deep blue shirt instead of a pale blue one. On casual Fridays, he may go nuts and slip on a pair of khakis. To most of his ilk, showing that you care about what you wear is European or effeminate, or both...
...significant following since Ralph Lauren, he's at the start of what critics and retailers are predicting will be a big, bold career. His sexy-but-cerebral aesthetic is catching on with customers outside his traditionally gay following. Already the plucky designs by this graduate of Harvard and the Fashion Institute of Technology have caught the eye of Italian manufacturing giant Genny Holdings SpA, which snapped up the 34-year-old Bartlett for a licensing deal last year after he had been in business on his own for just six years. Now Genny has named Bartlett as the creative director...
...York City, to branch out into womenswear, which he started just last year but which already, he says, does four or five times the business of his men's line. This is partly because as a bona fide all-American, good-looking, young and talented man in the fashion industry, Bartlett attracts hype the way linen attracts wrinkles. And hype sells clothes. But it's also partly because the man has an eye. He hasn't attracted big bucks yet. Revenues this year will be somewhere around the $4 million mark, or 2.5% of Ralph Lauren's 1997 advertising budget...
They won't be Bartlett's first tough sell. "Sometimes, the difficult stuff sells first," says Colby McWilliams, men's fashion director at Neiman Marcus. "His sailor pant had a difficult fit, but it was the first thing that sold for us." McWilliams says Bartlett's customers are mostly young, urban, trim, confident and, yes, gay. While Bartlett, who is openly gay, moved away from the body-clutching clothes of prior seasons with his recent show, these are still not duds for the chubby. And while Bartlett is also openly from Cincinnati, Ohio, you can't buy his clothes there...
...that the nuttier it gets, the more you can make by sticking to a regimen of investing a set amount at regular intervals, as most folks do with their 401(k)s or other automatic-investment accounts. That's right: when stock prices fly up and down in dramatic fashion, it's to your advantage. The hard part is gutting out those unnerving price declines. But if you leave your automatic-investing program in place, the payoff will make you feel a lot smarter than friends who try to time the market's zigs and zags...