Word: fashioneers
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...This is clearly generalizing and stereotyping, but I feel like when people think of an Asian designer, they assume dragons and kimonos,” says Kristin S. Kim ’09, co-founder. “That’s an inherent quality of Asian cultural fashion, but I think what Project East does is bring forth people who happen to be Asian and who are designers in mainstream America—making clothing not for an Asian audience or trend, but for what is now.” Along the same lines, the other co-founder Timothy...
...cultural roots. “Both have this futuristic theme, but both also look at what it means to be Asian in this structure,” says Nara M. Lee ’11, co-producer of Identities, adding that the directors looked closely at Asian design and fashion history during the creative process...
...experience—the first show being partly set in San Francisco’s Chinatown—Identities has developed a different relationship with this community in the past two years. Another creative director Jane Chun ’12, a Crimson magazine comper, says she partly used fashion to respond to the current social, political, and economic climate. “Why do women want to dress this way? Why are certain trends occurring? These greater questions extend from fashion to a much larger stage. Yes, fashion is a reflection of self, but it is also a reflection...
Within an increasingly crowded and competitive field of student groups, these fashion shows find their affiliations with cultural organizations and institutions a great financial asset. Last fall Project East, committed to remaining an entirely Asian-American and Asian enterprise, was sponsored by the Reischauer Institute, which supports research on Japan, and the Korea Institute. Says Harel-Cohen, “there are these very big student organizations associated with minorities. We were linked to different Asian organizations on campus because they can raise the money. It’s much easier to do it from that framework than to just...
With dim prospects for UC funding, these fashion shows turn to outside sources for financial support—sources that find charitable impulses a pull for funding rather than a drawback. “I think when you have an organization that caters to minority or underrepresented students, there’s usually a cause attached. Since they are either donating to charity or helping out underrepresented students, companies are more willing to sign on,” says Farah S. Qadar ’10, the president of the Association of Minority Business Leaders and Entrepreneurs (AMBLE), which recently...