Word: fashioner
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Dates: during 1950-1959
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...wooed away much of her top talent, including her heiress apparent, Carmel Snow. (Although they often appear to be identical twins, Vogue still leads Harper's Bazaar in circulation, 392,507 to 365,023, and Old Rival Snow, now editor in chief, readily admits "Edna Chase really started fashion journalism...
Determined to keep up with changing times, Editor Chase gradually expanded Vogue's scope to include far more than clothes fillies, set up sister editions in London and Paris, and won the Legion of Honor from a French government grateful for her grooming of Dame Fashion. Occasionally, Fashion defied Chase: her crusade against open-toed shoes ("inappropriate, unsightly, dirty") got nowhere, and her scorn failed to stop the rise of the gaunt-cheeked fashion model. "I've never seen so many slatterns in my life," she once huffed, flipping through Vogue...
...more often than not, Edna Chase backed causes that succeeded. Vogue gave Humorist Dorothy Parker her first break, printed huge chunks of Novelist Thomas Wolfe's Niagaran prose, and evolved the elegantly stylized fashion ad. One day in 1937, while driving across New York's lofty Triborough Bridge, she conceived an annual issue celebrating the glories of America-steel and concrete as well as female. During World War II, Vogue sent off reporters to the battlefronts, later grimly printed atrocity pictures of Buchenwald. "Edna Chase wanted her readers to be able to pick up Vogue...
...city career type who thinks she can run a business (designing clothes) in the daytime and a man (Gregory Peck) at night. This is O.K. with Peck, a fellow who seems to require nothing in life but steaks medium and ear lobes raw, but his wife's high-fashion friends get on his nerves. She replies that his low-life buddies get on her nerves too. Big fight. She wins it easily by invoking the old Hollywood rule of inverse virginity. When she proves that he had another bitch before he met her, Peck is a beaten...
...wedding march gets off to a fast start with some noisy satire about attire. Kay Thompson is a shrewd old hag who edits a fashion mag. "THINK PINK!" she proclaims, and the women of the U.S. obediently buy pink poodles and pink mink. Then the lady finds a Serious Theme: "Clothes for the Woman Who Is Not Interested in Clothes." But who will model them...