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...goals for the magazine are pure. The initial circulation will be 50,000, which, Tanna says, is impressive for a new market. "I've had so many moments of falling in love with fashion. For me it's empowering, it's beautiful, it's creative. And truly that's what I wish for every single reader of this magazine: that they learn to employ fashion. It's an important tool. I don't know who said, 'Clothes make the man,' but I'm sure he wasn't lying...

Author: /time Magazine | Title: Media: Priya Tanna | 9/21/2007 | See Source »

Forget about stealth wealth. The Russian luxury consumer wants to flaunt economic status?whether buying fashion or fine jewelry. One telltale sign: the new Millionaire Fair, where vendors come to show off big-ticket items like helicopters, jewel-encrusted pencils and baby bottles made of gold. Analysts predict this market will grow at least 15% over the next five years...

Author: /time Magazine | Title: Russia: More than just millionaires | 9/21/2007 | See Source »

Homegrown When it comes to total brand awareness, Russian consumers are loyal to two local talents: Vyacheslav Zaitsev and Valentin Yudashkin. Although they both produce ready-to-wear and haute couture collections, Yudashkin is perhaps the closest thing Russia has to an international fashion celebrity, with shows in Paris, a boutique on one of Moscow's best-known streets, and lines of jeans, porcelain, fine jewelry and sunglasses...

Author: /time Magazine | Title: Russia: More than just millionaires | 9/21/2007 | See Source »

...High fashion...

Author: /time Magazine | Title: Russia: More than just millionaires | 9/21/2007 | See Source »

Russian consumers consider Dior, Dolce & Gabbana and Giorgio Armani the most "high fashion" brands...

Author: /time Magazine | Title: Russia: More than just millionaires | 9/21/2007 | See Source »

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