Word: fashionization
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What characteristic of the Versace brand have you kept alive to immortalize your brother? Armando Rodriguez Davila, Mexico CityGlamour. When Gianni started, fashion was about being safe, being sophisticated. The word glamour didn't exist. Gianni invented glamour. It meant women not being afraid to embrace femininity and sensuality. I make sure glamour stays...
...your vision of the Versace label different from Gianni's? Ashika Vaswani, SydneyI always, always think of Gianni-if Gianni would approve of what I'm doing. Every fashion show, before the girls or the boys go on the runway, I close my eyes and think of him. Will Gianni approve of this? I tell myself, Yes, he will. He taught me everything I know. Even if my fashion changes, evolves with the millennium, the DNA is the same...
What are your feelings on using film stars instead of supermodels to represent fashion? Alexander Dreussi, Canton, OhioA celebrity can convey a message much quicker and much more clearly than a model. For example, for my menswear line, I'm working with [Grey's Anatomy star] Patrick Dempsey at the moment. The enthusiasm from people is very serious. They look at the campaign with Dempsey as enormous because he represents the kind of man that every woman wants next to her and every man can recognize himself...
...with leather guards to protect the shins. Back then, gladiator sandals served a practical purpose, but today?nearly 2,000 years later?they cater to a very different crowd, turning up at modern-day spectacles (think movie premieres and nightclub sorties) for purely sartorial purposes. In recent seasons, the fashion flock has adopted the tough footwear as its own form of armor. The style has proved an able antidote to a flowery dress for Sarah Jessica Parker and helped Mary-Kate Olsen bring the sky-high look of a miniskirt back down to earth. With many of the modern incarnations...
...turned out to be an idea that worked for them. Their new offices in lower Manhattan are stuffed with models for real projects, not propositions?numerous condos, two retail commissions in Beijing, the master plan for an entire city in India, a classroom building at the Fashion Institute of Technology in New York City and a partnership with the firm of eminent British architect Richard Rogers and landscape designer Ken Smith to weave esplanades, greenery and pavilions into a two-mile (3 km) stretch of waterfront along Manhattan's Lower East Side...