Word: fashionization
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...billion euros, or 29 percent of total assets. And these billions of dollars of ad campaigning—those mile-long legs of Fendi’s Raquel Zimmermann from the summer billboards —are working. Last year, Louis Vuitton recorded 11 percent revenue growth in its fashion and leathers business segment. Market research expects global expenditure on retail luxury products to hit $450 billion annually by 2012, with growth rates projected as high as 70 percent...
...relates to Asian designer labels and fashion in Asia more generally, the impact of marketing on consumerism is especially important. Asia is the land of the nouveau riche, an easy demographic to convince of the importance of symbols and status. As of the turn of the millennia, roughly half the world’s full-priced luxury purchases were made by Asians. And the industry is following the money: as of last year, Salvatore Ferragamo had 16 retailers in Singapore, a city-state of 4.5 million people; New York City, home to over 8.2 million and arguably the most developed...
...course, it is somewhat unfair to reference all of these problems in relation to a simple student fashion show with ultimately good intentions. Nevertheless, in its aspirations towards the designer stratosphere, Project East calls into question some of the complications that surround the high cultural valuation of elite brands and designer labels. As the self-designated spokesperson for Asian designers, perhaps it should seek awareness of fashion consumerism’s impact on the Asian region as well. After all, it is the priority of developed and developing economies worldwide to fulfill the needs of the societies they reflect...
Kosher sausage—an oxymoron? Think again. Hillel hosted “Kosher Sex: The Game Show” in Adams Lower Common Room (LCR) on Monday as part of the week’s Jewbilation festivities. Done in Jeopardy-fashion, the trivia game tapped into potentially touchy areas, including the category “I ‘Know’ You Biblical Relations.” “We really thought it was important to have an event like this because Judaism has a lot to say about these issues,” says contestant...
...academic light than a pop-culture icon. But she took a step toward becoming the latter this week as Glamour magazine named the Harvard president as one of its “Women of the Year.” The women’s magazine, which focuses on fashion and beauty, is releasing its annual list—featuring women from the fields of entertainment, business, and science—in its December issue. “When I said I’m not the ‘woman president of Harvard,’ I meant...