Word: fashionization
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Saving face. Skin care is almost three times as popular in China as makeup. Imported foreign products dominate the high end of the market because beauty products tend to cost less than luxury fashion items, so women are willing to splurge on them. Skin-care sales in different regions of China account for 26% to 35% of total cosmetics sales...
...very often that new faces appear in the front row at fashion shows, so when a petite blond with Miu Miu eyeglasses occupied prime seats at the Milan and Paris collections last spring, veterans took note. They should have known: new luxury markets bring new editors into the fray, and the booming luxury-goods business in Russia has brought Evelina Khromtchenko, 35, to fashion's forefront. She's the clever editor in chief and creative director of the Russian edition of L'Officiel, a fashion magazine with 100,000 readers who can't get enough of Chanel, Dior and, lately...
...company, which helped launch brands like Gucci and Valentino in Russia. Because of her TV and radio career, Khromtchenko has become famous in Russia. But she says that now, in addition to editing the magazine, she's just a talking head: "If someone wants to know about fashion or beauty, it's me that talks...
From headquarters in Hong Kong and regional offices in mainland China, ImagineX (part of the Lane Crawford Joyce Group) represents 23 high-end fashion, lifestyle and beauty brands in more than 360 points of sale in greater China (including Hong Kong and Taiwan). But it doesn't stop there. While, for example, Prada and Gucci are not on her books anymore, it was Wong who provided the springboard for both into mainland China, and she continues an association as their landlord through the Walton Brown Group's shopping malls, the most prestigious of which are specialty designer stores called Maison...
...else combines her knowledge of fashion with a real knowledge of the territory," says Michele Norsa, CEO of Ferragamo. Part of Wong's success, he says, is also owing to her physical presence. "When she enters a room, you see all her jewels and you feel her power." Wong, a Singaporean who does not speak Mandarin, is also an expert at the guanxi?loosely translated as "connections"?that are vital within China...