Word: fashionization
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...fact, this fashion fairy tale began 11 years ago, when Mellon, 39, then an accessories editor at British Vogue, spotted the potential of an East London shoemaker. With seed capital in the form of a �150,00 ($307,000) loan from her father Tommy Yeardye, who made his fortune with Vidal Sassoon hair products, she set about turning Jimmy Choo into a global brand...
...American Fashion (Assouline) Charlie Scheips' sweeping visual account of the history of American fashion?compiled on behalf of the Council of Fashion Designers of America?stretches from the 1930s to present...
Style A to Zoe: The Art of Fashion, Beauty, & Everything Glamour (Grand Central Publishing) Rachel Zoe and Rose Apodaca bring frothy celebrity looks down to earth with an accessible fashion handbook...
...private-equity firm Hilco Consumer Capital, the majority shareholder. Although Mellon has promoted TV and movie product placement for Jimmy Choo with considerable enthusiasm, there's a chance to go further with Halston: she hopes Weinstein will supply the biopic. "A movie turns a brand into a household name. Fashion magazines reach a million, but this is how you reach 100 million," Mellon says...
Chinese luxury consumers consider Bally, Chanel and Lacoste to be the brands most closely associated with high fashion...