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Word: fashionization (lookup in dictionary) (lookup stats)
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There's always the danger that Magners will prove similarly vulnerable to the whims of fashion, but CEO Pratt insists it won't happen. "Alcopops are like boy bands: here today, gone tomorrow," he says. "But cider has existed for hundreds of years - we've simply added an enhancement." What's more, says Pratt, "Magners has been carefully positioned by us as anything but fashionable." Perhaps, but the pace of Magners' U.K. growth did slow slightly over the winter. C&C is confident demand will pick up again with the warmer weather, and it expects Magners' share of the total...

Author: /time Magazine | Title: How Do You Like Them Apples? | 5/17/2007 | See Source »

...before heading off with her new husband on a vacation to her native Ethiopia. They returned home to "tons of calls" from other brides in search of a more elegant look and to the start of what would become a $20 million bridal-gown business. Aberra's trademark remains fashion-forward simplicity. And when the producers of ABC's Grey's Anatomy were looking for a wedding dress for Sandra Oh's no-nonsense character, Cristina, to wear on the season finale of the hit medical show, they chose a $6,600 strapless mermaid style by Aberra...

Author: /time Magazine | Title: Wedding Dresses that Stand Out | 5/17/2007 | See Source »

...sexy silhouette might belie Cristina's tough-girl attitude, but the choice is in keeping with the current trend for tastefully revealing bridal gowns. As a fashion-conscious sensibility infiltrates so many design categories, even the traditional wedding-gown market is getting trendy. "I had no idea brides were so ready to bare it," says Aberra, pointing to another of her recent hits, the Reese dress, a silk faille design with a completely bare back and plunging neckline...

Author: /time Magazine | Title: Wedding Dresses that Stand Out | 5/17/2007 | See Source »

...slide show is a journey," says Gore, standing beside his trusty screen in a Nashville hotel ballroom. It's mid-March, and he's addressing 150 people-students, academics, lawyers, a former Miss Oklahoma contestant, a fashion designer, a linebacker for the Philadelphia Eagles. They've come at their own expense to learn how to give the slide show. There's an undeniable buzz in the room, the feeling that takes over a group that knows it's part of something that's big and getting bigger...

Author: /time Magazine | Title: The Last Temptation of Al Gore | 5/16/2007 | See Source »

...according to Pesaturo. Pesaturo, who said that terror threats were “very rare” in the T, urged all customers to report anything suspicious they see to the nearest MBTA authority. “The T is concerned about all individuals who act in an erratic fashion,” said Pesaturo. “This threat turned out to be harmless and we got things under control very quickly, but hopefully, anyone else who wants to make stupid comments will think again.” Toomey, a resident of Arlington, Mass., is a bibliographic assistant...

Author: By Nan Ni, CRIMSON STAFF WRITER | Title: Employee Allegedly Makes Bomb Threat | 5/11/2007 | See Source »

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