Word: fashionization
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...team are hoping fashion will embrace tanzanite too, but in a lasting way. "When Ben Affleck gave Jennifer Lopez a pink-diamond ring, pink-diamond sales?and even pink-sapphire sales?shot up. It was phenomenal," notes Adrian Banks, managing director of TanzaniteOne Trading. "Then it was over. It was a fashion thing. Tanzanite is not a fashion stone; tanzanite is better than that...
...long ago, the spectacle of fashion was in the fabric, not the celebrity-filled front row. The material mattered more than the scene?more than the next It handbag. I remember visiting Yves Saint Laurent's studio for an haute couture preview when the designer himself was still working, fitting dresses on models. Saint Laurent and his aide-de-camp Loulou de La Falaise were yanking huge bolts of color-saturated Abraham silk down from the shelves and spinning out a fantasy scene of a hot summer day in New Orleans circa 1860, complete with big taffeta skirts and wide...
Back then even the fashion press?which now seems more interested in celebrity mating habits than in the art of making beautiful clothes?used to list the textile mills where these raw materials of fashion dreams were woven. A journalist on deadline who now might be more familiar with the spelling of Lindsay Lohan's name once had to know how to spell the names of the famous fabric houses: Ratti, Bucol, Gandini, Clerici, Guigou, Mantero and, of course, Abraham, the Swiss fabric house owned by Gustav Zumsteg, the late, great textile designer who invented the stiffly finished silk gazar...
...about the provenance of a silk shantung or getting all weak-kneed about a suit made of cellophane-backed wool. But the art of couture glamour is ultimately about the connoisseurship of material, and there have always been designers who knew this and obsessively attended to the fabric of fashion...
...fashion insider knows it's through fabric development that you can divine what's next in fashion and what will come down the runway, say, for spring 2008. Even while designers were putting the final touches on their fall 2007 collections last month, they were dispatching fabric teams to the big trade fairs?Premiere Vision in Paris, Moda In in Milan?to scour the market for spring 2008. And looking at those fabrics is like looking into fashion's crystal ball, especially if you are a designer like Prada, who is widely considered one of the most adventurous when...