Word: fashionization
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...addition to theater, Johnson has been executive producer for Eleganza, fundraising over $60,000 for the show and even donating $10,000 from her own pocket. Working on the show fueled her interest in fashion even more, and Johnson is currently working on establishing her own fashion line. “It’s called Bonheur, like my middle name,” explains Johnson. “But my friend said I have to change it because it sounds like bone her…but I want it to be clothing for the sexy professional female worker...
When she’s not in transit between New York and Boston or running from Kirkland to class and back, Heba el Habashy ’10 has her hands full with a business project that she hopes will launch her full-time involvement in the fashion industry...
...TheCultivate.com—is el Habashy’s most recent brainchild, the outgrowth of an idea that first came to her around May of last year. The service is meant to connect up-and-coming designers with trend-conscious wholesalers and buyers to bolster local fashion markets...
...think the inspiration for it was that I don’t really like the industry side of [fashion]; I have a much deeper connection with the creative side of it,” says el Habashy, an effortlessly elegant figure in her knee-high boots and gold bangles...
After completing summer internships at Dior and People’s Revolution, a brand marketing and consulting firm, el Habashy had garnered plenty of fashion industry experience, helping editors prepare layouts and push certain brands and trends while learning the ins and outs of the merchandising world...