Word: fashionization
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...takes pride in it, you know. Eats bad food. Cuts her hair with a pair of nail scissors every six weeks. Owns one dress. Now she owns, actually, I think a skirt as well, and she's pretty proud of that. She has no clue about makeup or fashion, so she's always watching women, wondering how they figure it out, and she's not above imitating women if they'll give her a little counsel...
...Visual and Environmental Studies concentrator, Brown’s focus is on film. She is currently creating a documentary for her thesis that captures the excitement and intrigue as three fashion designers prepare to showcase their collections. She brings the same charisma to her work that she exudes when singing...
...cost of a fashion show has become prohibitive," says David Lauren, Polo Ralph Lauren's marketing chief. "And because of the economy, fewer members of the press and buyers are making the trip to New York to see the show." The result is that many designer-initiated brands - including the less-expensive lines, like Donna Karan's DKNY, that are presented during New York Fashion Week - are rethinking the traditional fashion show. This fall the British designer Alexander McQueen made a splash by live-streaming his Paris show on his website. The season before, Louis Vuitton live-streamed its show...
...Rugby, Ralph Lauren's collegiate brand, will show its holiday collection in an online fashion show that Lauren calls a mix between Harry Potter and Rock Band. Instead of walking down a real runway, the models will be walking on a treadmill in an office with a green screen behind them. Once the clip is produced, a virtual backdrop will be superimposed so that it will look as though the models are walking through New York City or a college campus, or jumping off flying books. The idea, says Lauren, is to bring a cinematic feeling to the brand...
Historically, high-end fashion brands have not fared well when they've relied solely on virtual fashion shows. In 1998, Helmut Lang made a statement when he replaced one season's runway showing with a video recording of a show that went up on his website and was distributed to editors on discs. But the reaction was lukewarm, and the following season Lang returned to the runway. More recently, brands like Viktor & Rolf and Yves Saint Laurent have experimented with online shows...