Word: fast-food
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Dates: during 1970-1970
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Anthropologist Claude Lévi-Strauss has shown that a society's cuisine is a language into which it unconsciously translates its structure. Thus frozen foods, packaged foods, TV dinners, fast-food franchises, preservatives and additives all stem from a culture that made pragmatism, step saving and time saving virtues in themselves. Because there are different values and plenty of free time in the new culture, gardening (organically), grinding wheat, baking bread, preparing yogurt and making a quiet ceremony of cooking and eating are all parts of the scene. Rabbi Arthur Green, member of an experimental community in Cambridge...
...Franchise Holder. Charles E. Johnson, 43, got into the franchised fast-food business through a combination of belated Government aid and militant pressure. The Small Business Administration rejected his first application for a loan to buy a McDonald's hamburger franchise near a Negro area of affluent Shaker Heights, a Cleveland suburb, because officers thought the location he wanted would not produce enough income to repay the loan. They did not realize, says a Cleveland Negro leader, that to blacks "the hamburger stand is breakfast, lunch and dinner-they don't just buy hamburgers as a snack...