Word: fastand
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Dates: during 1960-1969
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Dayton's has fully computerized its B. Dalton operation to keep track of fastand slow-moving titles, meanwhile taking pains to make the chain seem like a group of friendly neighborhood booksellers. Most B. Dalton ads use the first person to proclaim "I am having a sale," or "I see a growing interest in the occult." Mixing mechanization with the personal touch is a Dayton's hallmark that has paid off for the company as a whole. Last year Dayton's had sales of $265,507,000 and profits of $9,587,000, a gain of some...
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