Word: fastback
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...late 1950s and early 1960s have returned to buying Chrysler products. Sales of the slab-sided big Chrysler have increased by 69% this year, and Plymouth, boosted by the sleek, lengthened Fury, has gained 47%-the two greatest increases in the industry. Dodge sales are up 19%. The racy, fastback Barracuda, carved out of the compact Valiant as a quick and inexpensive answer to Ford's Mustang, has more than compensated for a decline in Valiant sales...
...These gains were made at the expense of G.M., whose share fell slightly from 54.5% to 54.1%, and little American Motors, which dropped from 5.6% to 4% . A.M.C.'s hopes for increasing its share were buoyed slightly this week by the introduction of its racy fastback Marlin...
...Niche. Among the industry's 33 name plates, the most spectacular performer in January was Ford's sporty Mustang, which carved out 5.1% of the market although it was introduced only last April. Another newcomer, Chrysler's fastback Barracuda, established a 0.6% niche for itself. Plymouth made an impressive improvement over its January 1964 market share, adding; 1.5%. Buick won an additional 0.8%, Tempest and Chrysler 0.6% each, standard Ford 0.5% and Mercury 0.4% -all at the expense of the compacts and the cars with only modest styling changes, which continued to be the biggest losers. Because...
...market. Sales at American Motors, the compact company that has failed to share in Detroit's prosperity, were down 14%. Despite its plight, American is looking toward the new model year with just as much anticipation as its bigger brothers. In March it plans to introduce a fastback Rambler called the Marlin, hoping that it will serve as good bait for the customers who got away...
Wrapping a Drive. To further entice customers, Oldsmobile has wrapped its front wheel drive into a handsome, five-passenger hardtop that will be the biggest yet of Detroit's growing fleet of cars with fastback roofs. The Holiday will be 210 in. long, weigh about 4,100 Ibs., come equipped with a 425-cu.-in. engine and cost about $4,400-a price that places it in direct competition with Ford's Thunderbird, which still dominates the luxury sports-car market. To absorb some of the Holiday's development costs, G.M. is making many of its parts...