Word: fastbacks
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Farthest along in the development race is Ford, whose six-cylinder, 100-h.p. entry will resemble a sawed-off Mustang and have a semi-fastback roof-line that will make it sportier than the Volkswagen, Japan's Toyota, and other leading low-priced imports. The car is currently being test-run at the company's proving ground in suburban Dearborn. Code-named "the Delta," it is considerably longer (176 in. to 159 in.) than the Volkswagen, but does not stand quite as high (53 in. to 59 in,). It will get about 22 miles to a gallon...
...said for Sis. Poor kid, her best friend just told her she's got rotten armpits. As for Dad, he keeps getting punched in the eye because he won't switch his brand of cigarettes. So he asserts his virility by barreling around mountain roads in his wide-track, fastback, four-on-the-floor Belchfire with the racer's edge. And Junior, well, the sudden joy of discovering that he's got 27% fewer cavities has apparently unhinged him. Now he stands in front of the mirror all day and counts his pimples. And after dinner, the whole family gathers...
Today, Mr. U.S. finishes his breakfast of frozen orange juice and diet-bread toast, pops a vitamin pill into his mouth, steps into his fastback Barracuda, punches the tape deck button for swing or symphony, and heads for the freeway. The six-lane concrete strip lets him proceed at 65 m.p.h. toward his office in town-except when there are so many other cars going the same way that he can listen to all of Beethoven's Ninth. By the time he gets to the office, his wife has already called-from the pink, push-button Princess extension...
Chrysler is also de-emphasizing basic design changes and making only minor adjustments in the Dodge Coronet and Plymouth Belvedere. An exception is the Dodge Charger, which has junked its fastback styling and taken on a pair of swept-back wings joining the roof to the rear deck. Plymouth will compete with the Tempest Le Mans and the Mercury Montego by offering a hopped-up Belvedere called the Road Runner. In the big-car field, Cadillac now boasts the largest engine in the industry, though its exterior remains virtually unchanged...
...cutting prices last February, the company got some extra sales push out of its slow-moving Rambler American economy line. It decided to scrap its ill-conceived Marlin fastback effective with the 1968 model-year, meanwhile cut back production on all '67 models to make sure that it would not be stuck with unsold cars. "Since January," says Luneburg, "we've operated at about halftime. I've never seen it before-and I never want to again...