Word: fasted
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Dates: during 1970-1979
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...risk of accidents. At the 11th Armored Cavalry Regiment's base in Fulda, for example, helicopters, tanks, armored personnel carriers and scout cars are fully armed and lined up for swift departure. Says Colonel Robert Sunell, the regiment's commander: "I won't tell you how fast I can move this regiment out of its barracks, but it's damned fast. And we shave time every day." Because ammunition is now stored in forward areas, combat vehicles no longer have to return to the rear for new supplies. This has cut reloading time by five...
...when he talks about inflation. "He will listen to you on almost any subject," this man says, "but on inflation he will talk back." The special spark may have been struck, believes this Carter friend, on a spring morning when Speaker Tip O'Neill rumbled in to break fast and snorted, "All the people in my district want to talk about is prices. We are going to have to do something...
...combinations, whips them with imaginative advertising and promotion, and winds up selling some $10 billion worth of hopes and dreams each year. It is a bruisingly competitive business that requires little capital to enter but plenty of moxie to survive in. An entrepreneur with creative flair can still rise fast, though that is getting harder all the time, and an established company can go downhill with blinding speed after the founding genius dies (Helena Rubinstein and Max Factor have been absorbed by conglomerates, and are in varying degrees of trouble now). Through all the turmoil, a few cosmetics firms have...
...suffering from their own promotional success; many women now regard cosmetics as necessities to be bought all the time, rather than as luxury items to splurge on when incomes rise. That attitude helps to keep cosmetics sales from falling during a recession, but prevents them from rising as fast as sales of some other goods during a boom...
...Bergerac, now 46, talks a language that was long unfamiliar to the cosmetics trade. It is a lingo of inventory control, strict manufacturing standards and tight, detailed budgets. The payoff: sales and profits have multiplied about 2% times during his four years as boss, growing more than twice as fast as the industry average. This year Revlon will earn about $125 million on sales of $1.5 billion. It will become the first company ever to sell $1 billion worth of beauty products through retail stores...