Word: fasted
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Dates: during 1980-1989
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Despite their relative cheapness, goofy ads often deliver spectacular results. James McIngvale, 35, owner of Houston-based Gallery Furniture, was struggling to survive when he launched a madcap campaign in 1982. Although lacking in broadcast experience, McIngvale ad-libbed spots in which he blabbered as fast as he could for 55 seconds and then, in the last five seconds, leaped into the air holding a cluster of dollar bills while shouting, "Gallery Furniture really will Save! . . . You! . . . Money!" Since he first went airborne, McIngvale's sales have soared 1000%. Says he: "It saved the company...
This is the one that if an oarsman wins, he stands on the dock sipping champagne, as up to fifteen competitors who just weren't as fast heap their racing shirts on his shoulder. You even get a gold medal...
...Tumerman, a Soviet scientist who later emigrated to Israel, set off for home after visiting his brother. As he drove through a deserted region in the southern Ural Mountains, he passed a road sign warning motorists not to stop for the next 20 miles and to proceed as fast as possible. A little farther on he saw why. "To the right and to the left, as far as the eye could see," he later wrote, "there was empty land. The land was dead: no villages, no towns, only chimneys of destroyed homes, no cultivated fields or pastures, no herds...
...hander, who rared back and got the two more Ks, to beat the Seattle Mariners 3-1 and, more important, to become the first player to record 20 strikeouts in a nine-inning game. Clemens, who eight months ago had arthroscopic shoulder surgery, did it with a 97-m.p.h. fast ball and no walks. The old mark of 19 was jointly held by Nolan Ryan (1974), Tom Seaver (1970), Steve Carlton (1969) and Charlie Sweeney (1884). "Personally, it hasn't quite hit me yet," says Clemens, 23, who is apparently slower than the public in that respect. Next morning...
Valentino is not the only Roman offended by the huge fast-food emporium, which is located in the heart of the Eternal City. But he is affected more than most because the flues from the kitchen exhaust are directly below the studio windows of his six-story palazzo. The complaint is scheduled to go to court this week. "The whole building smells like a fast-food joint," says Valentino's lawyer. McDonald's owner, Jacques Bahbout, is unhappy about the flap and insists that he is willing to make changes without being dragged into court. Says...