Word: fastest
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Dates: during 1990-1999
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Closely related to this strategy is the movement toward "cause marketing," which is the fastest-growing segment in advertising. Companies will pay more than $500 million this year for the rights to sponsor various social programs, from research on AIDS to support for local fire departments. Typically, such sponsorships come with expensive marketing campaigns that promote the company while promoting the cause. By raising public awareness, these ads will help generate some $2.5 billion for the causes they champion. The sum should double in three years, according...
...results of the Harvard-Princeton-MIT race] won't matter this Saturday," Feeney said. "The challenge is who can improve the fastest before the Harvard-Penn-Navy race. We'll have to put in a lot of technical work on the water...
Combine Apple's new operating systems with the PowerPC hardware--which by mid-1997 will run at twice the speed of Intel's fastest offering--and it is easy to see that Apple is not dying. Indeed, amid all the furor over Apple's reputed downfall in the past six months, sales of Mac O.S. computers are up 60 percent from their levels a year ago. --Mike J.B. Epstein...
...considers China's MFN status, such companies as Lockheed Martin, Motorola, Intel, General Motors and IBM lobby on China's side. For Boeing, the stakes could not be higher: Beijing is expected to spend $124 billion on new planes over the next 20 years, making it the world's fastest-growing airline market. "When the U.S.-China relationship goes in the tank, so do our order books," says Boeing spokesman Thomas Tripp...
...fastest-growing expense at Penn and nearly every other university is financial aid. Although the percentage of Penn students receiving aid has remained stable at about 45%, the amount of money each one gets has soared; the average grant totals...