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...viral," marketing is advertising's future. Covert, hands-on and unabashedly weird, the genre--industry insiders call it "network-enhanced word of mouth"--has turned websites and other forums into interactive opportunities for advertisers and consumers to connect. Crispin Porter & Bogusky helped make Canada's Molson beer the fastest-growing top-25 import in the U.S. last year as it built up buzz in the bars by slapping on beer bottles labels with oddly suggestive comments like "Skinny-dippers are people too." "Conventional branding tends to piggyback on pop culture," says Bogusky, 41, whose sneakers and long mane befit...
...country isn't returning to the Dark Ages?GDP this year is expected to jump a healthy 5%, the fastest pace since the economic crisis, according to Goldman Sachs?but it is moving in the wrong direction in many sectors. Even as global commodity prices spike, Indonesia's valuable natural resources, including natural gas and minerals, remain untapped because of doubts about the legal system and worries over security. Over the past two years, more than 20% of Indonesia's shoe manufacturers have shut down. "The country has been deindustrializing for several years," says Hans Vriens, managing director...
...HALF AN HOUR AT ABOUT 2 P.M. LAST Friday, the main attraction at Six Flags New Jersey was not the Nitro, the "tallest and fastest roller coaster in the East," or the Superman Ultimate Flight ride. Within sight of the front gate, not far from the faux Revolutionary battlements of Fort Independence, a succession of blue tarps had been stretched. Prostrated on them, facing Mecca (and, unintentionally, the Cannonball Lemonade Stand) were hundreds of men, heads to the ground in sajda, Islamic prayer's gesture of submission to Allah. As hundreds more entered the park and took note, many...
Mozambique, a formerly Marxist country, had the fastest growing economy in the world in the late nineties. “We are busy creating Capitalists,” Chissano said. “There was a time when people were afraid of us because we were Marxists...
...game certainly a season doesn’t make,” Murphy said, “but we do this strength and conditioning testing and nine of our top 10 strongest, fastest kids on our team are defensive starters, so we really feel like we’ve got some talented, tough, experienced kids and we should be a good defensive team...