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West Germany, where advertising outlays rose 15% last year to $2.4 billion, has become Europe's largest and fastest-growing advertising market. The pace is set by a Düsseldorf agency with the unusual name of Team. The agency made its mark when a distiller gambled $60,000 to try to move several thousand cases of unsold vodka out of his warehouse. Team came up with a series of ads showing a stalwart adventurer and a bear paddling through Finnish lakes or going on African safari. The punch line: "Puschkin Vodka for tough guys." For the next three...
Dale, who's one of the fastest back-courtmen in New England according to coach Bob Harrison drives whenever...
...track star who "got stoned" on champagne the night before a meet and went out the next morning with "a hideous hangover" and ran the fastest 220 of his life? (See SPORT...
...champagne, though Doubell hastily adds: "I only drink champagne when it's available. I don't discriminate. I'll drink anything." Recalling one evening when he "got stoned" on champagne, he says that he went out the next morning "with a hideous hangover and ran the fastest 220 of my life in 22.2. Of course you can't do that all the time. Just about once a fortnight, I reckon...
...sales of the entire recorded-music business, up from 3% or 4% in 1966. Though the sound of new disk records is generally thought to be better, the quality of tapes tends to last much longer because they use no needles. The recorded tapes have become the fastest-growing segment of Ampex's domestic business. In eight years under President William Roberts, the company's sales have climbed from $84 million to $296 million and its profits from $3.8 million to $13.7 million...