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Post-Season Prime. The fastest, roughest basketball of all comes in the post-season games of the N.I.T. and N.C.A.A. championships, whose finals were played off last week. When perennially inept New Mexico suddenly got ept this year and landed in the N.I.T., Albuquerque kicked in $6,000 for a special single-city telecast of its heroes. The New Mexico team smothered N.Y.U., but lost ignominiously (54-86) to the Bradley Braves...
Happily, the peaceful value of the All outweighs its military possibilities. Except for the X-15, which uses impractical rocket propulsion for short bursts of speed, it is the fastest airplane that has ever flown, and it has accumulated vast experience in Mach 3 flight. It is not an airliner itself; it carries only a three-man crew, and most of its fuselage is crammed with fuel. But the great supersonic airliners that the U.S. is anxious to start building will fly at All speed and altitude. In many vital aspects they will be the children of Kelly Johnson...
...million last year from renting and leasing 62,800 cars and trucks). Avis helped boost its revenues 11% last year with its ad campaign, turned a 1962 loss of $3,000,000 into a $1,200,000 profit. National is also making steady gains. The budget renters are growing fastest of all. The largest of them, Chicago-based Budget Rent-A-Car System, has gone from $600,000 in revenues four years ago to an anticipated $18 million this year...
Selling by catalogue, which long ago ceased being aimed mostly at rural America, today is the fastest-growing trend in retailing since the birth of the discount store. Catalogue sales have grown 60% in the last decade, rose 10% to a record $2.4 billion. Though the market is still dominated by Sears, Montgomery Ward, Spiegel and Aldens, more and more companies are entering the field. Six months ago giant J. C. Penney (1,667 chain stores) began selling by catalogue. Last week another big company made a strong bid to win a foothold in the market: Western Auto Supply...
...Trigger. Prices naturally rise fastest in the most rapidly growing and most crowded areas: California, Florida, Arizona and metropolitan New York. In the East, prices get a boost from many suburban communities that resort to "snob zoning" to keep out the creeping city. Reasoning that an influx of families in matchbox homes would overload their schools with children, these communities have zoned all lots for one, two and three acres. "They're attempting birth control by zoning," says Royce...