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There was a time not so long ago when U.S. fast-food giant McDonald's was viewed by European consumers as the advance scout of what the French loudly decried as American cultural imperialism. The Golden Arches, ran the prevailing European line, were a threat to the Continent's refined palates and appreciation of the civilized sit-down meal, and the livelihoods of people staffing "real" restaurants. Well, with the global economic crisis deepening, even the French aren't complaining nowadays - especially with news that McDonald's plans to invest more than $1 billion to keep its lucrative European business...

Author: /time Magazine | Title: Supersizing Europe: The McDonald's Stimulus Plan | 1/26/2009 | See Source »

...cheeses on burgers and told clients, 'Our food is good food, but it isn't meant to be eaten every day and can't replace the regular diet you'll get at home,' " says Berger. "Basically, McDonald's and France have worked out an understanding that [its] kind of fast food is all right - albeit in moderation...

Author: /time Magazine | Title: Supersizing Europe: The McDonald's Stimulus Plan | 1/26/2009 | See Source »

...published his first book of poems, on everything from religious hypocrisy to a typical Scottish Saturday night. The poems were catchy, sarcastic and light; the book was an instant success. Like a struggling actor who lands a part on a major sitcom, the fame came hard and fast - everybody in Scotland suddenly knew...

Author: /time Magazine | Title: Burns Night | 1/25/2009 | See Source »

...silver lining of this massive brown cloud is that a boost in those technologies could decrease soot emissions - fast. "We can't fix every environmental problem, but we can make a huge and immediate change by reducing black carbon," says Veerabhadran Ramanathan, Director of the Center for Clouds, Chemistry & Climate at the University of California at San Diego. (Black carbon manifests as soot particles that comprise brown clouds.) While carbon dioxide levels in the atmosphere respond on a sluggish 100-year timescale to reductions in emissions, soot particles, whose effects are equivalent to roughly half the warming damage that carbon...

Author: /time Magazine | Title: Study Gets Inside the World's "Brown Cloud" | 1/23/2009 | See Source »

...Fast Facts...

Author: /time Magazine | Title: N.Y. Senator Kirsten Gillibrand | 1/23/2009 | See Source »

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