Word: fastnesses
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Dates: during 1980-1989
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...second hearing, the council voted to deny any application for a driveway for the proposed Domino's Pizza at the intersection of Broadway and Prospect St. in the hopes of discouraging the property's owners from developing a fast food business on the site...
...sunny outlook for economic growth, which is central to its plans to cut the budget deficit. The White House expects the economy to expand by a robust 3.3% in 1989, vs. the 2.7% growth rate predicted by a consensus of top private forecasters. The Administration's scenario for a fast-moving economy would raise more than $80 billion in fresh tax revenues and help Bush meet the $100 billion deficit ceiling mandated by the Gramm-Rudman law for fiscal...
Advertisers are designing commercials to appeal to that vast and fast- growing group of consumers over 50. These citizens have plenty of cash, which few of them need to spend on baby-sitters or mortgages. Americans 50 and older control $130 billion in discretionary spending power, or half the annual U.S. disposable income. Says Hal Margolis, group senior vice president for the Lintas:Campbell-Ewald ad agency's Michigan office: "For a long time, no one in this business was paying any attention at all to people over 49. Then some of us started looking at the demographics...
Advertisers admit that they woke up just in time. The baby boomers who shook up marketing themes 25 years ago are fast approaching middle age. Says Karp: "We'd better get our act together. In five to seven years, the boomers will begin to join the over-50 crowd." When it comes to portraying energetic oldsters, advertisers have only begun to kick up their heels...
...movies to $15 or $20 for concerts and sport events. Pay-per-view is still a pint-size player in the TV marketplace: only 11 million TV homes (out of 90.4 million) currently receive PPV shows, according to Paul Kagan Associates, a media research firm. But revenues are growing fast (from $88 million in 1987 to $200 million last year), and the number of PPV homes, Kagan forecasts, will nearly double...