Word: fasts
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Dates: during 1960-1969
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BUSINESSMEN tend to be much more interested in what's new in finance than in fashion. Yet few companies remain untouched by today's uninhibited styles in dress and grooming. The swinging look, long confined to with-it secretaries, is fast spreading to other employees, men and women alike. In many offices and executive suites, business greys are giving way to the bolder hues of the boutique. For every stuffed shirt still around, for example, a freer spirit at the next desk is likely to be wearing a striped or even a paisley one. "Business is permitting...
...wears a beard, just so long as he doesn't wear it into the office." Geico Insurance Co.'s Washington office frowns on culotte dresses, but refrains from formally banning them because they are often difficult to detect. Many companies, in fact, shy away from hard-and-fast rules on dress, choosing instead to deal with individual cases of way-out clothing as they arise. San Francisco's Transamerica Corp. conducts grooming classes for its women employees in an effort to upgrade "taste," hopes in that way to avoid issuing rigid, morale-damaging rules...
...always been fully successful when the chips were down. It took several months during the 1966 credit crunch to improve bank lending by such means alone. "If the proposed revisions had been in effect," says a Federal Reserve Board official, "we could probably have moderated the very fast rate rises...
...take control of the company and use it as an English avenue for some interesting new products. English smokers are as taken by filters as American smokers, and American Tobacco Chairman Barney ("Brand-a-Month-Barney") Walker has plenty of brands for the British market, led by fast-selling Tareyton. In addition, Walker can also introduce through Gallaher such products as Mott's apple sauce, Sunshine Biscuits, and perhaps even Jim Beam bourbon...
...fast did American and its allies move that they precipitated a moral crisis in London's financial community. The City's "Takeover Board" charged that Morgan Grenfell and Cazenove had violated its code. But shortly thereafter, the board admitted that it really had no enforcement powers. At week's end the City was treated to the spectacle of an emasculated board that reversed itself and decided that the companies in question "were within the letter and spirit of the code." American had won Gallaher's. But the end result seemed likely to be the establishment...