Word: fasts
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...through last week, people trapped beneath piles of debris were dug out by rescue officials. Azam Muhammed, a 25-year-old construction laborer, was rescued six hours after the blast. Just minutes after the muezzin's call to prayer was sounded, he was about to break his Ramadan fast when the explosion struck. Like scores of other victims, he was taken to the city's Mirwais Regional Hospital, where he lay in pain on a bed amid the smell of antiseptic. Gul Muhammed, his brother, who took him there, says Azam is one of the more fortunate victims...
...Even though people have to fast during the day, Muslims tend to eat more - and better - when they can eat during Ramadan, which is why it is traditionally a period of peak consumer activity," explains Abbas Bendali, director of Solis Conseil. "Zakia's timing makes good sense because people tend to be short on time during Ramadan and will use prepared dishes along with fresh food for meals. And when you consider the size and value of this demographic, using mass-market methods to promote halal products becomes logical...
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