Word: fasts
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...Many people complain that life is becoming too fast for them, but the message of your book is to embrace the speed. Why should they? What's in it for them if they feel as though life is already going too fast...
With the novelty of burgers and fries on the wane, and health concerns of such food rising, fast-food chains have been searching for ever more inventive ways to attract new customers and keep revenues rising. Such was the motivation behind McDonald's' decision in 2006 to enlist Philippe Avanzi, one of France's leading interior designers, to develop a strategy to give 6,000-odd outlets across Europe a face-lift. Avanzi and McDonald's, in turn, engaged the services of one of the world's most highly regarded furniture producers, Fritz Hansen of Denmark, to supply chairs designed...
...definitively withdrawn from the partnership. The furniture producer has already booked revenue of nearly $2 million for the 2,500 chairs it sold to McDonald's, and has requests for more chairs from several European outlets. These orders, the company says, will not be filled. That means fast food fans on the Continent - with its stricter design rights and copyright laws - won't be eating their Big Macs sitting on a Jacobsen, real or reproduction. But, a spokeswoman for McDonald's Europe is quick to point out, "this impacts just one of a catalogue of re-image options." Instead...
...choice to say, 'wait a minute. I'm going to choose to shut my cell phone off. I'm going to choose to enjoy this time watching a sunset with my wife, or reading a book to my child'...[Speed] feels too fast when it's new. When you get used to it, it doesn't. Remember the first time you drove a car and you were driving at thirty miles an hour? I distinctly remember thinking how fast everything was. Then the first time...
...they all are fast, and strong, and really, really, really magical...