Word: fasts
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...generally split the proceeds 70/30 and then down from there. Spider-Man 3, the most successful movie in America so far this year, made 45% of its profits to date on the first weekend. Titanic, by contrast, made 5%. The studios don't just want money, they want it fast. Spidey fast. Otherwise the guy who sells the popcorn and makes sure the toilets are clean gets too much...
Researchers at Stanford University found that children as young as three years old responded to the fast food chain's familiar logo and packaging, saying that they preferred the taste of food coming out of McDonald's bags to the taste of the same food items emerging from plain paper bags. The scientists asked 63 children between the ages of three and five to participate in more than 104 taste tests with some of McDonald's most popular items - including a hamburger, French fries and chicken nuggets. On average, 48% of the kids said they preferred the taste...
...written statement responding to the study, McDonald's spokesman Walt Riker said that the fast food chain "is only advertising Happy Meals with white meat McNuggets, fresh apple slices and lowfat milk," and that the company's recent promotion linked to the popular animated movie Shrek was McDonald's "biggest-ever promotion of fruits, vegetables, and milk - another indication of our progressive approach to responsible marketing...
...promote healthy lifestyles for youngsters by giving them healthier food and drink choices. It's a good start, says Robinson. "So far we have seen baby steps toward improving menus," he says, "but it remains to be seen whether these companies will follow through on their promises. If the fast-food industry were to start including more healthful foods in their menus, so that the majority of the foods were healthful, then they could have a very important effect on improving the diets of children," says Robinson. And on proving that there might be such a thing as truth...
...feline passivity, is a live wire in Eclipse, where he plays a stock market trader who catches the attention of Vittoria (Vitti), who has just broken up with her rich boyfriend. During the frenetic bidding or in a cafe afterward, Delon is constantly on the move, going nowhere fast, and Antonioni gives him a long leash to display his ruthlessness and his boyish charm...