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...study is being run by Neurosense, an Oxford-based consulting firm that's a leader in the fast-growing industry called neuromarketing. Neuromarketing uses the techniques and technologies of neuroscience - particularly FMRI scanners - to better understand how our brains react to advertising, brands and products, reactions that mostly occur subconsciously. This burgeoning ability to peer inside the black box of the brain to see how it processes images and messages and reaches decisions potentially gives marketeers a new tool that can be used to fine-tune ads and marketing campaigns, bolster or extend brands, or design better products...

Author: /time Magazine | Title: Brain Sells | 9/10/2006 | See Source »

...into a potent political force. He's also an irresistible subject for the media, ever avid for gaudy and enigmatic political figures capable of adding a touch of color to a scene that is generally painted in the gray tones of compromise. The fellow has his weaknesses, especially for fast women. And there is that little problem of impeachment to be surmounted...

Author: /time Magazine | Title: Movies: He Had a Great Fall | 9/10/2006 | See Source »

...that fortress of secrecy can crumble, fast, when you combine a hit to your popularity (Iraq, Matt Lauer) with a blow to your power (from the Judicial Branch, from Sumner Redstone). Suddenly the public that supported you over the nosy press wants answers. Suddenly you need access to the media more than the media needs access to you. And suddenly, why, your life is an open book...

Author: /time Magazine | Title: Top Guns and Top Secrets | 9/10/2006 | See Source »

...flag - but to get there you had to cling to the back of a pickup truck with another 40 wide-eyed souls. Today, you can travel in style, in a chauffeur-driven, mint-green-and-chrome '50s-style car. The Havana Transport Company is typical of the city's fast-growing entrepreneurialism - it's owned by a South African who has emigrated to Mozambique. For $50 an hour, Jaime Sumbane with his Panama hat and Dona Flor cigar will take you on a tour of the city. Driving through Maputo, the potholes are still there, even outside Nelson Mandela...

Author: /time Magazine | Title: A Musical Revival | 9/8/2006 | See Source »

...sadness is there. I try to be funny and I think I'm moderately successful, but it happens probably a couple times a day that I think about Sept. 11, and how things have changed so much. I was on a decent track - I wouldn't say the fast track, but a decent track - to be able to retire comfortably in 15 or 20 years, maybe even less. Now I have a new job in the mortgage business. I left Mizuho in October 2002. They were cutting back because of the market downturn, and I had resolved that I would...

Author: /time Magazine | Title: How We Remember: Our Lives Since 9/11 | 9/8/2006 | See Source »

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