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David Roth's quirky idea for a restaurant--40 varieties of cereal served in a comfy, living-room-style café--has attracted both customers and attention with its playful décor and creative alternatives to greasy fast food. (Chex and Cheerios in chocolate soy milk with Pop Rocks, anyone?) Cereality's first three cafés, in Philadelphia, Tempe, Ariz., and Chicago, are thriving, but as the company tries to move from small-business start-up to national franchise, Roth has had to leave the fun and games aside to face a looming challenge for every new retail concept: once your...

Author: /time Magazine | Title: Small Business: In a Real Crunch | 5/28/2006 | See Source »

...Clearly, there's going to be a global crisis in the amount of petroleum in the world. There's only so much, and there are more people wanting it. No wonder the Third World is sore at us. We're spending the limited reserves of resources about as fast as we can. Our solution is to waste it all and then punt and see what we might do next. It's very easy to sort of look back and think that things were better then, that things were better, purer, more straightforward, honest, and there was a future...

Author: /time Magazine | Title: Old Master in a Brave New World | 5/28/2006 | See Source »

...race to a drummer's beat in a long, narrow boat decorated at bow and stern with a dragon's head and tail. Pollonais-Britt, 52, climbed aboard with 21 co-workers for what she thought would be a few practice sessions and one pleasant day on the water. Fast-forward nine months, and she is helping lead the Kaiser Permanente Dragon Healers' weekly training runs as the team prepares to race in at least three festivals this year. "Our first day back on the water this season was in February, with hail, rain, freezing cold," says Pollonais-Britt...

Author: /time Magazine | Title: Racing the Dragon | 5/28/2006 | See Source »

...then beheaded. "Her head was put on a stick on the edge of the village. I was very, very sad because it was someone I knew," Leontine says softly, holding her 7-month-old baby boy to her chest to keep him quiet. "Whoever could flee ran as fast as possible. They raped women and burned the houses ... Sometimes people were still inside them." Says her husband, who works for local farmers for about 25˘ a day: "They took tongues and thumbs and the genitals of women and men. We want to have a normal life. We need clothes...

Author: /time Magazine | Title: The Deadliest War In The World | 5/28/2006 | See Source »

...early 2001 Lay and Jeff Skilling, Enron's longtime leaders, unveiled a new mission statement. No longer would Enron strive to be "The World's Leading Energy Company"; we were going to be "The World's Leading Company." Why limit ourselves to energy? Enron was fast-paced, inventive, exciting; we epitomized the New Economy, able to innovate virtually overnight. Unfortunately, in life, our strengths can become our weaknesses. Just as the dark side of charisma is narcissism, the dark side of innovation is fraud. Enron fell victim to both. Our finance, accounting and legal departments pushed...

Author: /time Magazine | Title: Viewpoint: Ken Lay Still Isn't Listening | 5/28/2006 | See Source »

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